• The Ask- Pick your favorite influencer. Follow their content for a few weeks and predict future trends and themes they might post.

  • I analyzed the social media presence of Emilie Kiser, an influencer I have followed for years. I looked at what makes her content successful and what keeps her audience so deeply connected to her.

When this project was originally assigned, I immediately knew who I wanted to focus on. Emilie Kiser has been my favorite influencer for at least the past four years. I have followed her through moving to different houses, giving birth to a child, and, most recently, her family grieving through a loss.

What sets Emilie apart is her ability to cultivate real community while keeping a clear boundary between her online and personal life — a balance most influencers rarely ever find.

“Needlepointing With Emilie”

“Embroidery With Emilie”

“Thrifting With Emilie”

Emilie's current content leans into slow, intentional living. Between needlepointing, embroidery, and thrifting hauls, she's tapped into the "grandma hobbies" trend in a way that feels completely natural to her brand.

Emilie's vulnerability is what separates her from typical content creators. She doesn't perform emotion for the camera — she simply lets people in, sharing the quiet, hard moments alongside the good ones.

Emilie's success comes down to two things: consistency and authenticity. She shows up regularly with content that feels genuinely hers, calm, creative, and rooted in real life. Her audience doesn't just follow her, they trust her, and that trust is what turns casual viewers into a loyal community.

Emilie’s consistent posting schedule has lead her followers to look forward to her content in their feeds. She currently averages 6 posts a week.

Emilie interacts with her followers by liking and replying to comments. She is always active in her comment section, creating a conversation between herself and her followers. She’s even liked some of my comments before- I felt starstruck!