Claudette is a visionary chef and creative director whose passion for authentic regional Mexican cuisine positions Cholula as the heritage ingredient it truly is.

Tess is a trendy food creator with viral, snackable content that showcases Cholula’s unique flavor profiles through bold, shareable experiments.

To highlight Cholula’s flavors and versatility, we wanted to create menu collaborations with already-existing items on these chefs’ menus.

Tini is a lifestyle food influencer with premium vibes that elevate Cholula’s heritage and quality.

  • The Ask- Take a stagnant brand and help it stand out from its competition through social media.

    Problem- The condiment aisle has become a culinary competition.

    Insight- Hot sauce is no longer a sidekick category.

    Strategy- Make heritage the new heat.

  • Katie Dunn (St), Judson Simpson (St), Caroline Thomas (St)

  • Cholula is having trouble finding it’s niche in the ever-growing hot sauce aisle. I created wo-step social campaign that highlights their flavors and heritage to help them stand out from their competition.

Cholula is one of the oldest hot sauce brands you can find on a grocery store shelf. This has allowed the brand to expand into a ton of different flavors that other, less-established brands haven’t explored.

Cholula has been made in Chapala, Mexico for over 100 years, rooted in a recipe that reflects real Mexican culinary tradition. That authenticity gives it a credibility that newer, trend-driven competitors can't replicate.

Unlike brands built around a single profile, Cholula offers a full family of varieties, making it a versatile staple that works across cuisines and occasions.

This is a social – forward, two step Brand campaign that utilizes Cholula's two core differentiators to help them stand out in this ever-growing industry. This is an all-female campaign to give a nod to Cholula’s inventor.

This isn’t the flashy “Tripping With Tarte” brand trip you’re thinking of. Cholula is taking culinary influencers to the heart of the brand- Lake Chapala, Mexico, which is home to the one and only Cholula factory.

Click to see everyone’s full profile.

Maria is a boundary-pushing chef and restaurateur whose deep roots in border cuisine bring Cholula's Mexican heritage to life through bold, soulful cooking.

Cassie is a recipe creator with craveable, family-style food content that highlights Cholula’s flavor depth in cooking.

Susan is a celebrated chef and street food champion whose decades of exploring global flavors make Cholula a natural partner for her fearless, fire-driven kitchen.

Click to see everyone’s full profile.

This team of professional chefs will further emphasize Cholula’s bold flavors and variety of uses through their well-established culinary careers and restaurants.

Chef Mazon’s Green Corn Tamale

Chef Feniger’s Baja Cevice Tostada

Chef Zepeda’s Fabergé Egg